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Brief Published: 7 Nov 2011

Then & Now Online Retailer Launches


Set to launch in December 2011, luxury online boutique Then & Now will combine current, contemporary fashion and accessories with archive and past-season designer pieces at reduced prices.

The ‘Then’ section of the online boutique will source designer pieces from previous seasons as well as offering archive one-off pieces from designers such as American Retro, Jean-Pierre Braganza and Eugene Lin. The ‘Now’ section of the site will bring consumers current, directional fashion and accessories from boutique designers, as well as offering exclusive pieces from the likes of jewellers Zoe & Morgan, and bag and accessories brand H by Harris – both of which are to offer pieces exclusively.

Launched by ex-city worker Lian Michelson, the site aims to combine current season fashion with the market’s current enthusiasm for discount designer shopping, promoting itself as the ‘ultimate one-stop-shop’. Luxury packaging, gift wrapping and free returns are all part of Then & Now’s boutique approach to online shopping.

Then & Now