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Brief Published: 12 Jun 2012

BodyHack: Competitive Exercise


New online fitness programme Bodyhack motivates people to get fit by spurring their competitiveness, tracking their progress against that of a stranger on the same shape-up plan.

When users receive a 12-week diet and fitness regime based on their weight loss goals, they’re shown photos of a stranger with measurements similar to their own. Bodyhack users can review week-by-week images of this person showing their visible physical improvements as well as statistical progress such as inches lost, body fat percentage decrease, calorie intake and exercise details.

The ability to track the progress of another person who follows Bodyhack’s programme isn’t just inspiring – it also plays to the competitive nature of the users, pushing them to keep up with their opponent each week.

Read more about the potential of digital fitness in our Digital Fitness & Gaming report.