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NRF 2020: Evolving Experiential, Loyalty & the Last Mile

Focused less on radical change and more on innovative recalibrations, The National Retail Federation (NRF) expo in New York (January 12-15) was a hotbed of cross-sector debate. Headlining the agenda was monetising experiential retail, new diagnostics making bricks-and-mortar as accountable as digital, delivering on brand promises via last-mile initiatives, and respinning loyalty schemes.

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