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Brief Published: 14 Jul 2011

B-Store Collaborates with Liberty


London boutique B-Store has collaborated with iconic London department store Liberty to create men's and women's garments and accessories for Spring/Summer 2011, featuring four Liberty floral prints. The shoes, bags and apparel will land in store in February 2012, but are already causing a stir online thanks to fashion blogger Susie Bubble.

B-Store launched in 2001 as a shoe line but has since developed its own brand of men’s and womenswear. The store also stocks young, up-and-coming fashion labels such as Sophie Hulme, Tim Soar and Opening Ceremony. Based on London’s Savile Row, B-Store aims to offer a modern, cohesive aesthetic for its young cult followers.

Liberty has lent its ditzy floral prints to numerous brands in the past, including sportswear giant Nike for a range of trainers, and London-based denim label MIH jeans. B-Store and Liberty previously collaborated on a capsule men’s collection earlier this year, which was sold at both stores. Their new collaboration is expected to land in B-Store next February. Prices are yet to be confirmed.


b Store