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Brief Published: 14 Jun 2013

Celine Keeps Resort '14 Under Wraps


Luxury ready-to-wear label Celine has opted to keep photos of its Resort 2014 collection under wraps until closer to the retail season, with tweets and iPhone photos banned for the select group of press and buyers invited to view the collection.

The word from Celine’s PR team is that the move is driven by a desire to hold off from press until closer to the season, with some questioning whether the strategy is designed to bypass the designer ‘inspired’ high-street copies that land in stores before the designer collections themselves. While the demographic of certain high-street stores and Celine are very different, this move appears to be a reaction to the ‘fast fashion’ of modern times.

In a recent interview with American Vogue’s editor at large, Hamish Bowles, Celine’s creative director Phoebe Philo said: “The chicest thing is when you don’t exist on Google.” While the British designer is most definitely on the internet search engine, it seems she may be wishing to retract from both the limelight and the furore of fashion – ironically, giving an even greater sense of exclusivity to her covetable aesthetic as a result.