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Brief Published: 2 Dec 2015

Dior’s Street-Art-Inspired Paradise

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Diorama bag in red

Boldly coloured and playfully adorned with large flowers, utopian phrases and skateboard-inspired badges, Dior’s new Paradise Collection (launched yesterday as part of Dior Cruise 2016), taps into our current love for all things customised and creative.

Realised in embossed leathers and enamels with silver hardware, the surf and skate-friendly icons and badges reflect a new customised spirit emerging from the catwalks – a theme we explore in this week’s 2016 Look Ahead: Fashion report.

Giving the classic Lady Dior, Diorissimo and Diorama bags a street-art-inspired makeover is a bold move for the house, but one that will resonate with a customer who likes their luxury goods with a twist. Craftsmanship intact, the introduction of these eclectic badges and motifs imbues the iconic products with revitalised personality and youthfulness, appealing to the changing tastes of luxury hunters.

The launch also potentially ushers in a new era of insouciance at the house of Dior, playing with the brand’s DNA in a lighthearted way and toying with a more maximalist approach. 

For more on new luxury and the emerging maximalism, see also Luxury Recalibrated, Rights, Rituals & Culture Clubs and The One to Watch: Maximalista.

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