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Brief Published: 7 May 2015

Facial Recognition for Dating

Teatreneu pairs people based on their sense of humour

A Spanish comedy club is using facial recognition software to match potential lovers based on their sense of humour.

Audience members at Teatreneu comedy club in Barcelona can set up a profile at the beginning of a show, using an iPad stationed in front of each seat. Facial recognition software then identifies facial expressions – such as smiling or surprise – and starts to generate matches with others in the audience.

As the performance progresses, they can see in real time what makes their potential other halves laugh, and can ask to connect with their top matches at the end of the evening. The cost of the ticket is determined by the number of times they laughed ('Pay Per Laugh'), and whether they made contact with a match ('Pay Per Love').

Leandro Raposo, creative president at The Cyranos McCann, the agency behind the concept, said the scheme is "the first system to find your other half that scientifically measures something infallible: the sense of humour".

As we highlighted in our Modern Dating report, young singletons are embracing mobile dating apps such as Tinder that offer a personalised, convenient and light-hearted dating experience.

Meanwhile, technologies able to determine gender, age and emotional responses are being used to create tailored retail environments – read more in Reactive Retail: Dynamic Data Builds Brand Traction.