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Brief Published: 28 Oct 2019

Nurturing Creatives: Toast Launches New Makers Programme


British slow-fashion retailer and editorial platform Toast has launched a new initiative to discover and nurture five emerging talents. Toast’s New Makers programme, which is accepting applications via its website until December 18, supports upcoming artists and designers who share the brand’s ethos of sustainability, functionality and craftsmanship.

The five successful applicants will not only receive mentorship and guidance from Toast on everything from product design to marketing, but their products will also be stocked both online and in-store, with the maker retaining all profits made.

Contenders can be skilled in a variety of disciplines, as long as they have proven ability in functional product design (along with colours, materials and textures) and are committed to sustainable techniques and production practices. This aligns with Toast’s history of nurturing and educating brands and creatives on the importance of craft and sustainability, as well as its long-standing relationships with numerous sustainable mills, dyers, and artists.

In addition to the obvious importance of promoting sustainability within the fashion and wider creative industries, Toast’s New Makers programme also provides support and education for emerging talents. Producing sustainable products can be costly, and it can also be difficult to know where to begin, especially as the demand for sustainable products is constantly increasing. Programmes like these aim to properly educate the makers of tomorrow, while also giving them a platform to support themselves.

For more on fashion’s key sustainability players, see Instagangs: Sustainable Heroes. To read up on the industry’s ecological advancements, see A Sustainable Journey and Wake Up to Fashion’s New Order.