No longer the preserve of sugary sweet brand concepts, pink has recently been transformed into a teen-targeting retail design must-have, thanks to its Insta-friendly buzz and soothing effect on shoppers – literally relaxing the muscles (Journal of Orthomolecular Psychiatry).
Application of the go-to colour ranges from advocating a bolder breed of femininity with neon pink, to wrapping interiors in intense rose to raise social media hits. We highlight the most inspiring recent examples.
- Industrialised Pink: Californian customisable accessories brand Pop & Suki (founded by British duo entrepreneur Poppy Jamie and actress Suki Waterhouse) launched in Los Angeles in March 2017 with a moveable pop-up store at alternative shopping mall Platform. Designed by British architect Samuel Douek, the store featured industrial pieces of set design (staircases, cabinets and a metal frame) repurposed from a look-book shoot – all in ravishing pastel pink. Echoing the brand’s personalisation-centric USP, it also had an all-pink customisation hotspot. See also Customisation-Courting Flagships.
- Rebel-Girl Tones for the Selfie Nation: Targeting fearless female teens, British fast-fashion e-tailer Missguided’s new physical flagships at Westfield Stratford (2016) and Bluewater (2017) both play on pink’s capacity to exude a tongue-in-cheek attitude. Neon-pink lettering, a pink monster truck, mannequins rolling rosy-coloured dollar bills and fitting rooms with pink walls, rugs and curtains set a Las Vegas-style scene, perfectly primed for selfies. See full blog post for more.