Longchamp’s Branded Entertainment
Luxury French accessory brand Longchamp has launched a seven-episode web TV series. Heels made its debut this month on video website YouTube, and on the French, German and English versions of fashion website AuFeminin.
Conceived by French brand content agency The Makers Entertainment, the film features the editors of a ‘famous’ fashion magazine going about their lives. Viewers never see their faces, merely glimpses of their slender limbs and, naturally, lots of accessories.
The glossy up-market aesthetic aims to mirror that of the brand, and a narrative that speaks of the ideal career and lifestyle allows the target market to connect with Longchamp on a more intimate level.
The brand says it will screen Chinese, Korean and Japanese adaptations early next year.