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Brief Published: 8 Aug 2013

Blinklink: The Next Snapchat?


Clay Allsopp, a San Francisco-based software developer, has launched Blinklink – an experimental website that lets visitors create disappearing links on social network Twitter.

Blinklink users can upload an image and message to Twitter that will disappear after a certain number of people have seen it. The user controls how many views the link receives before it disappears. However, the user can also opt to revive the link by automatically resetting its view count if another user tweets it.

“People are curious about disappearing content,” Allsopp wrote in a blog post. Blinklink is inspired by Snapchat – a mobile platform favoured by teens that lets users send temporary images that self-destruct within 10 seconds.

Allsopp imagines several commercial applications for Blinklink. Brands could use the service to offer promotions that disappear after a set number of views – unless the promotion is shared again. Meanwhile, US product developer Tim McCormick suggests Blinklink could be used as a gate to content behind a paywall.

For more on how brands are using self-destructing content to launch time-sensitive and exclusive promotions, see the blog post Taco Bell Joins Snapchat.