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Brief Published: 10 Jan 2017

Body Shop Unveils Product Innovation Hub

The Body Shop opens sustainable innovation hub

L’Oréal-owned ethical British skincare and cosmetics brand The Body Shop has opened a £1m innovation hub in London, with the aim of reducing the environmental impact of its products.

Based in East Croydon, the 3,200 sq ft space will be used to test new ingredients and product reformulations. Developers will firstly focus on limiting the harmful effects of the brand’s most popular products – from reducing water footprint to boosting biodegradability.

The lab will also play host to an ingredients database, with examples sourced from around the world to protect biodiversity. This database will allow developers to fast-track reformulations and the creation of new sustainable products. The hub was also built with future growth in mind. UK lab supplies specialist Waldner helped to create its modular design – allowing it to adapt to changing requirements.

“By broadening our in-house expertise, we’re bringing product innovation and sustainable product development back into our hands and the heart of our business,” said the brand’s research and innovation director Gaetane David, commenting on the investment’s potential to accelerate The Body Shop’s innovation pipeline. 

For more on ‘HQ-stores’ that trade off discovery and development with a consumer-facing angle, see Intimate, Democratic & Inclusive, Directional HQs: Innovation Culture and Beauty Flagships.

For more on sustainable beauty, see Rethinking Beauty: Sustainable Futures and Sustainable Cosmetics Summit, 2016. For wider environmental initiatives and strategies, see the Sustainable Futures Innovation Platform and Sustainable Futures Update