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Consumer Attitudes
Published: 17 Jun 2011

Swing It

Extra

San Francisco based artist Jeff Waldman is installing light-hearted interventions throughout Los Angeles, US.

Waldman won a $1000 dollar grant from The Awesome Foundation – an initiative that, “supports the worldwide ecosystem of awesomeness," according to its website. With the money, Waldman and his team set about assembling swings in unexpected locations around the city in a bid to create impromptu happiness and interaction among the city dwellers.

Waldman is now working on his next installation – swings in Bolivia. Using Kickstarter – the crowd-sourcing platform that enables people to pledge money to support the project, Waldman is trying to make his idea become a reality. He says: “Bolivia is a country with a high percentage of children, many of whom are unable to act like it. If ever there was a place in need of a return to innocence and a reminder of the pure and simple joys in life, this is it.”

whereswaldman.com

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