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Brief Published: 2 Mar 2021

Online Exhibition Explores Digital Experiences & Aesthetics

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An online art exhibition, conceived by art professionals and neuroscience researchers, is looking to improve our understanding of the interplay between space and aesthetics in virtual environments – in other words, how digital spatial layouts influence the viewer experience.

Abstract Art in the Age of New Media, presented by the online Museum of Contemporary Digital Art (MoCDA), is specifically focused on online museums and art galleries, and how people view and remember artworks in such digital settings. It’s a lucrative area as more art collections and gallery shows shift online (Vortic, an extended reality (XR) platform that hosts exhibitions, is worth keeping an eye on). 

It features artworks from 27 different artists working with abstraction, and demonstrates the diversity within digital practices and tools – through generative, glitch, AI, light, internet and immersive art (virtual and augmented reality). Pieces include geometric optical illusions, synthetic colour gradients, hyper-real forms and painterly impressions.

The artworks are displayed in a virtual gallery, appearing at random without any logic or narrative guiding the display. This curatorial strategy is a direct consequence of research from the contributing team of cognitive psychology researchers from London university UCL. Visitors can explore the virtual gallery space (built to test research participants), or browse the pieces on the online exhibition page.

The project could prove beneficial to the future of digital and virtual events across art, culture and commerce by helping to shape optimised, psychologically charged environments. See Virtual Flagships and Virtual Exhibitions: Brand Engagement Lessons for insights into other engaging initiatives.

The online showcase of digital-only artworks is also an exciting foresight into the scope of aesthetics within the digital landscape – something we explore in CMF for the Digital Age, and which is only going to continue booming.

Abstract Art in the Age of New Media is viewable online until May 9.

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Kjetil Golid
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David Young
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Snow Yunxue Fu
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Robbie Barrat
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Bard Ionson
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Aaron Scheer
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