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Brief Published: 29 Jan 2018

Organic Pharmacy Launches Lunar Cleanse

Organic Pharmacy's Lunar Cleanse

Tapping into the holistic beauty attitudes driving young millennial consumer spend, British natural beauty chemist brand Organic Pharmacy’s new Lunar Cleanse two-step treatment detoxifies the body in alignment with the lunar cycle.

The cleanse involves a preliminary Vitamin and Mineral Scan, where an in-house homeopath uses a BioEnergetic device to assess the client’s nutrient levels, organ function and hormone balances. A Green Coffee Body Sculpting treatment follows, combining massage techniques with lymphatic drainage – a therapy that reduces swelling and purifies the body. According to the brand, the moon’s gravitational pull affects 50-65% of water in the human body. It therefore indicates that for best results, clients should participate in the cleanse during a full moon, although the treatment is offered all year round.

Organic Pharmacy is cleverly tapping into holistic and new-age beauty trends (for more, see Make It Magic: New-Age Beauty and Modern Mysticism), in which lunar cycles are playing a growing part. American indie beauty brand Species by the Thousands also taps into lunar cycles with its range of bath salts designed for the different phases of the moon. For more on holistic and cosmic approaches to beauty, see Product Projections 2018: Cosmetics, Beauty Launches Inspired by Outer Space, and Instagangs: Bewitched Beauty.

Cyclical routines such as this are growing in influence in the beauty market. US natural beauty start-up Amareta’s skincare line is based on women’s hormones and menstrual cycles, which can cause disruption to the skin. Natural and bodily rhythms will play an increasing role in beauty offerings in the coming year.