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Brief Published: 22 Mar 2018

Orveda Launches Multipurpose Emulsion

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Orveda

A big trend for streamlined, multipurpose skincare packed with benefits is driving a wave of exciting new start-ups and product launches. The latest comes from luxe biochemistry brand Orveda, whose latest 3-in-1 hybrid emulsion combines three treatments for intense hydration and skin recovery.

The Prebiotic Emulsion is a lightweight, but heavy-duty product that acts as a daily moisturiser, a primer, and a weekly intensive treatment. It aims to act as a skin-recovery booster, with a high 14.5% concentration of 12 actives that work to restore the glow of tired, dehydrated, over-processed and post-procedure skin.

The actives in the brand’s signature prebiotic formula – bio-fermented kombucha, marine enzymes and natural prebiotics – work in harmony with the skin’s microflora (bacteria). The product taps into a growing consumer and brand focus on the skin microbiome, and keeping it in balance for optimal healthy skin. For more on this, see Bacteria Beauty  and Biotransforming Beauty.  

The intensive weekly treatment is applied with an accompanying silicone mask, which is unique in its reusability (sheet masks are typically thrown away, with few touting biodegradability). This tackles the issue of landfill waste and sustainability in an age when the Asian masking trend is increasingly shaping product use and purchasing in global markets. For more on masking, see The Sheet-Mask Revolution.

For more on streamlined, multipurpose beauty trends, see Streamlining Product, Six-Piece Skincare, Augustinus Bader and Streamlined & Minimal: Fresh Beauty Directions.

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