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Brief Published: 26 Nov 2020

Ovolo Hotels Go Vegetarian For One Year

Ovolo Hotels

As we identified in Meet the Mass-Niche Travellers, plant-based travellers are a key group to cater for post-pandemic as the number of consumers eschewing meat for both ethical and health reasons has ballooned. Recognising this shift, Hong Kong-based luxury Ovolo Hotels is taking meat off its restaurant menus for a full year.

The new initiative, dubbed Year of the Veg, will see all of its hotels across Asia and Australia serve a 100% vegetarian menu consisting of ethically and locally sourced ingredients.

The hotel chain has a history of pioneering plant-based dining, having introduced the first-ever vegetarian hotel restaurant in Hong Kong and the first completely vegan hotel restaurant in Australia and New Zealand. 

Alongside this initiative, the brand has also brought in a host of other eco schemes in 2020, such as a move away from single-use plastic items like bathroom miniatures (swapping them with tamper-free pump bottles), straws and slipper bags, and a switch to biodegradable laundry bags.

This is indicative of a much wider shift towards sustainability in the hospitality sector post-pandemic, as covered in Look Ahead 2021: Travel & Hospitality and Reassessing Luxury Travel.