Pantone Expands its Colour Offering with 315 New Shades
The FHI system of 2,625 shades is aimed at designers and producers in apparel, textiles or soft goods, allowing them to select, communicate and control colour with precision throughout the design process. The new additions feature in every colour group, including over 70 extra blue hues and 50 further pinks, promising a greater range of expression.
“The colours that are influencing design today have evolved to reflect shifting societal views, new technological innovations, and a truly global outlook,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “With the ability to interpret the influence of colour on overall consumer psychology, we have enhanced the utility of our Pantone Fashion, Home & Interiors Colour System with this new collection of engaging hues, enabling the design community to stay on the cutting edge of colour selection.”
Refreshed physical formats and a supporting digital solution further update the system. Colours are arranged by colour family, making it easier to find suitable shades and tones. Meanwhile, each colour can be accessed digitally, enabling designers to seamlessly streamline digital and physical workflows and ensure a faster turnaround.
Pantone annually selects a Colour of the Year, with its 2020 choice being Classic Blue – a reassuring but confident hue. See how this highly commercial shade offers scope for numerous cross-industry applications in our Colour Direction: Evolving Classic Blue.