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Brief Published: 3 Aug 2016

Pantone Launches Next-Gen Colour App

Global colour authority Pantone has debuted a new digital colour app that aims to offer tech-savvy designers a more flexible way of creating and customising colour palettes.

The Pantone Studio iOS app is the first time Pantone has made its product and service offerings available on such a mass scale. Designed by LA-based digital agency Rokkan, new functions intend to improve workflow and facilitate creative collaboration in a convenient mobile format.

Users gain access to Pantone’s library of over 10,000 hues, ranging from graphic to fashion colours. An eyedropper tool allows users to upload photos and create custom palettes of up to five colours. The colour picker delivers data in RGB, CMYK and Hex values, and suggests harmonies to go with selected hues. 

Individual colours can be viewed in different scenarios, such as graphics, interiors and typography. A unique feature sees colour swatches digitised as pliable 3D papers and fabrics to see how the colours would look in real life.

Palettes can be shared on social networks, including Instagram and Facebook, and sent directly to the Adobe Creative Cloud. A section featuring the company’s trend forecasting services supplements the software.

A basic version of the app is free, while a more detailed subscription model is available for £5.99 ($8) monthly or £44.99 ($60) annually. Plans for iPad, Android, Windows and Mac OS versions are to follow.

Read more about the principles of colour systems in Pantone: A Guide, RAL: A Guide and NCS: A Guide.