LDF 2014: Streettoolbox
Streettoolbox is a new collaborative platform that empowers activists to create temporary, legal street displays.
The project – developed by Pierre Paslier, an innovation design engineering student at London's Royal College of Art – aims to "reinvent" the tools used for activism in a public space using digital technologies. It was exhibited as part of this year's London Design Festival, which took place in the capital last week.
Streettoolbox currently has four tools available for activists:
- Opensquare is a remote-controlled toy car that has been hacked to scatter a trail of coloured powder along a computer-controlled path.
- Fade transforms any surface into a "glow in the dark" screen. Once a wall has been coated with a special transparent spray paint, a laser projector draws glowing, ephemeral messages that last for just a few seconds.
- Flying Flyer is a drone that delivers stickers by air, which can be used to paste flyers on windows and walls out of arm's reach.
- Revolution transforms a bike wheel into a rolling stamp, enabling riders to leave message trails across cities.
All the campaigns are open source, with instructions provided on the website.
New technologies are transforming mass communication for individuals and brands. Devices such as Sensabubble, a machine that sends messages using scented bubbles, engage consumers in playful interactions. Meanwhile, apps such as Traces let people leave "secret" digital messages in physical locations for friends to retrieve.
In our Macro Trend Frontline, we examined how new technology is fuelling a fresh wave of activist consumers. Rewiring Advertising, part of our new Macro Trend Post-Digital, outlines new possibilities for awe-inspiring marketing.
Look out for more reporting from this year's London Design Festival, coming soon to Stylus.