Modernity Meets Tradition at Montblanc

Luxury German brand Montblanc, which crafts traditional products from its famous pens and watches through to leather goods, has created a thoroughly modern smartphone app to help bring people together across the globe.

The Montblanc Worldsecond app, available for iPhone and Android, allows users around the world to all take a photograph at exactly the same moment. An onscreen countdown function means they have time to compose a suitable image.

Inspired by the idea of recording time, the app automatically uploads all of the captured images to Worldsecond.montblanc.com, where they form a mosaic of shared moments. 

The campaign will run until the end of the year, capturing 60 Worldsecond moments in that time from its launch in November 2012.