Muji Product Fitness 80

To mark the one-year anniversary of the Japanese earthquake and tsunami, Japanese retail brand Muji is holding an exhibition at London’s Design Museum. The natural disasters were pivotal to how the brand approaches design and its impact on the environment.

Product Fitness 80 asks what would happen if we reduced material and energy consumption by 20%. It focuses on Muji’s craftsmanship and encouragement of customisation – exhibiting several products not available in Europe and prompting visitors to reconsider what constitutes good design.

The exhibition includes talks by the Japanese, German and British industrial designers Naoto Fukasawa, German Konstantin Grcic and Sam Hecht – who examine the relationship between craftsmanship and the efficiency of materials. 

Muji Product Fitness 80 will run at London’s Design Museum from March 9-18 2012. 

Design Museum