Trending hashtags and visual microblogs are valuable indicators of what moves consumers. In tandem with our monthly Pop Culture Round-Ups, we assess key directions emerging from social media and highlight influencers driving them.
- Womanism: Black women experience intersecting oppression based on their gender and ethnic background. Both in the US and globally, black women's voices are rising against a backdrop of growing social unrest driven by racism.
#BlackGirlsBreakTheInternet (as well as #BlackBoysBreakTheInternet) were hashtags that went out across multiple social media platforms to focus on positivity in the black community, similar to the #Blackout movement that came out of Tumblr last year. #BlackGirlMagic celebrates black female excellence in many forms across various social media platforms. #MelaninMondays fights colourism, and #BlackSalonProblems is an international tag where users share their experiences with various hair procedures. Finally, #BlackPlotTwists is a hashtag that confronts light-hearted cultural experiences as well as the many faces of racism, including underrepresentation in the media and police brutality.
US podcaster Ceej started #NoWomanEver, a hashtag that addressed street harassment and catcalling. The tag started in the black Twitter community via Ceej's account Miss Black Awareness and soon became a trending topic in the US and globally.
Young online artists are contributing to the visual culture of feminism with frank illustration styles and references to the history of protest. Names worth following include UK-based illustrator Polly Nor, Megan Tatem and Grace Miceli in New York and Amber Ibarreche from Los Angeles.