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Brief Published: 1 Dec 2015

Chinese Consumer Insights for 2016

Some 74% of Chinese consumers would use wearable devices to manage their health in the future

Chinese women are increasingly independent in their personal and financial lives and present significant opportunities for brands, according to a November 2015 report from global market research firm Mintel. The research outlines key consumer trends in China for 2016. Highlights include:  

  • Girl Power: Women in China are more likely than men to handle multiple tasks and manage the finances within the family home, with 58% of Chinese mothers controlling spending of household income. Female consumers are also more open to embracing new lifestyles, products and experiences – nearly half (48%) of single women are keen to travel to unknown destinations, compared with a third of single men.  
  • Health-Conscious: Chinese consumers are taking proactive measures when it comes to looking after their health. Some 64% say that exercise is the most important factor for achieving a healthy lifestyle and 74% are interested in using wearable devices to manage their health in the future. They are also concerned about what they eat, with 57% believing food should be made from natural ingredients, without any additives. 
  • Stress Relief: Busy urban consumers in China consider time a luxury and favour on-demand products and services that make their lives less stressful. Over a fifth (21%) get meals delivered to their homes at least once a week and nearly half (46%) book door-to-door services – such as laundry, housekeeping and massage – online. Some 67% are willing to pay for regular health treatments to promote relaxation.

For more insight, see China's Consumer Tribes and Middle-Class China: Stressed Out.