Porter Magazine X Parley: Ocean Plastic Campaign
The magazine, which is published by luxury fashion e-tailer Net-A-Porter, is dedicating its summer issue to the oceans. It will contain a 63-page “Ocean Portfolio” shot in the Maldives, featuring model and Parley ambassador Anja Rubik. Editorials and interviews will explore the critical issues around ocean plastic and explain how readers can take matters into their own hands.
The two-month campaign will see related content published on Porter.com and on social media under the hashtag #PlasticNotFantastic. Meanwhile, visitors to Net-A-Porter.com will be able to purchase items made from Parley’s own Ocean Plastic material, including an exclusive new eyewear range.
Crucially, the magazine is showing long-term commitment to the cause by pledging to become plastic-free by 2019. It’s already taking steps towards this by dispatching its issues in recyclable paper envelopes, as well as making in-house changes like a ban on disposable plastic in the office and on its photo shoots.
Porter is just one of a number of fashion industry players to collaborate with Parley, with Adidas, Stella McCartney and G-Star Raw all having previously partnered with the eco-warriors. For more, see Upcycling: Adidas x Parley.
For more on the fashion brands embracing sustainability, see Sustainable 360 from our New Fashion Landscape 2017 Update, and look out for A Sustainable Journey, publishing on June 13. To read about more sustainability-focused engagement strategies, see Retail: Reframing Sustainability and Creating Shared Value: Sustainability Marketing.