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Brief Published: 17 Nov 2016

Peach & Lily Launches Own Skincare

The Peach & Lily Sheet Mask Collection

Consumer desire is the driving force behind cult Korean beauty blog and multi-brand retailer Peach & Lily’s new sheet mask collection, which targets skin concerns voted for by its blog readers.

The line’s development took into account requests, ideas and grievances expressed through Instagram, surveys, email and the Peach & Lily blog, taking over 18 months and including 500 tests in two different labs before coming to launch.

The Good Skin Day mask is dedicated to skin hydration, with minerals, vitamins and antioxidants infusing skin with the radiant glow associated with a ‘good skin day’. Meanwhile, Reset Button aims to soothe irritated skin, and Chubby Cheeks delivers collagen-boosting ingredients to tackle signs of ageing.

The masks are made with soft and lightweight cellulose material formulated from cotton seed fibres, and are free from synthetic fragrances, dyes, alcohol, parabens and sulphates to appeal to natural-minded consumers.

"The launch of our own Peach & Lily brand sheet masks is in response to our skin-savvy customers' wish list – gentle, yet potent formulations, packed with super skin-friendly ingredients designed to deliver glowing results," says Peach & Lily founder Alicia Yoon. 

The blog-to-brand model copies the highly successful launch of skincare and cosmetics brand Glossier by Into The Gloss founder Emily Weiss. For more on this, see Glossier: Blog Turned Beauty Brand.

The launch also successfully taps into consumer-creator strategies – see Crowdsource Your Beauty, Volition Beauty: Consumer Creator, and Urban Decay’s Fan-Led Palette