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Brief Published: 30 Nov 2020

Peninsula Hotels Scraps Check-In & Out Times

Extra
Peninsula Hotels

Luxury Hong Kong-based hotel group Peninsula Hotels is offering guests increased flexibility by eliminating strict check-in and check-out times as of January 2021. Dubbed ‘Peninsula Time’, guests can show up at any time after 6.30am on the day booked and can stay until 10pm on the day of departure.

The hotel chain is also changing its booking policy to allow guests to cancel their stay up until 3pm the day before their stay and move their booking up to 12 months from the original booking date if required, without paying a fee.

These new policies will apply at all 10 of the brand’s luxe global properties after a successful trial at its Beverly Hills hotel. 

During this year of great disruption for the travel industry, hospitality businesses have been forced to become a lot more flexible in order to survive, allowing guests to chop and change thanks to shifting lockdown rules and restrictions. This is a great example of how hotels can continue to offer this kind of adaptable service that offers convenience and puts the guest experience at the core. Read The New Hotel Template and Covid-19 + Hotels: Three Survival Strategies for more inspiration here.

For hotels with limited room capacity, this unrestricted check-in service could be offered as a loyalty perk (read How to Incentivise Loyalty: Travel & Hospitality Focus).

Read also The Empowered Customer Journey, part of The Future Guest industry trend, for our previous thinking on how hospitality brands will need to become much more customer-centric and flexible.

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