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Perfumery for the New Normal

Addressing Covid-19’s short- and long-term impact on the fragrance industry, virtual event Perfumery for the New Normal (November 30 to December 3) gathered marketers, perfumers, business leaders and trade bodies for a series of expert panels. Sustainability, diversity, comforting smells and health-boosting perfumes were highlighted as the top demands of the lockdown consumer.

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