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Brief Published: 23 Jul 2012

Bermellón Branding by Anagrama


Mexican hot-candy confectionery shop Bermellón uses bright coloured packaging to indicate the acidic and spicy flavours of its products.

Designed by Mexican branding agency Anagrama, the colourful branding effectively re-imagines traditional treats found on Mexican streets and markets, and presents them in a modern, high-end manner.

The boxes feature vivid levels of saturated and neon colour with tonal graduations achieved through spray effects. Stark white labels with stencilled typefaces contrast with the vibrant packaging.

Check out Stylus’s Spraypaint Effects report for more effective use of sprayed colour.