House of Fraser’s Facebook App
In a bid to target young consumers, UK department store House of Fraser has launched a Facebook voucher app in collaboration with Britain’s National Union of Students (NUS).
The app, developed by London-based social media specialist We Are Social, is designed to engage a more youthful audience for House of Fraser. It will encourage first-time purchases from students by offering NUS members a 10% discount when shopping online – on the proviso that they also become Facebook fans of the retailer.
Seb Roberts, account director at We Are Social, commented that while many retailers expect students to find them, the new app provides an “intelligent way of having a presence where students already are” – on Facebook. Frequently.
See our report Social Media Seduction for more on how Facebook can help build new customer bases.