Maison & Objet 2014 Brand Launch: Hem
Berlin-based brand Hem is making its debut at homeware trade show Maison & Objet (September 5-9 2014) with a range that delivers affordable and convenient high-end design. The new brand is part of international furniture e-tailer Fab and is produced by the team behind Swedish design company One Nordic, which was acquired by Fab this summer.
Designed to be sold predominantly online, several pieces from Hem's collection were created with ease of shipping and assembly in mind. For example, the Alle Table uses Japanese wood-joining techniques to eradicate the need for tools during home construction, while the Hai Lounge Chair features hinges hidden inside the upholstery. This allows the backrest to fold down, creating a more compact product for transportation. For more on designing to reduce shipping costs and environmental impact, see Flat-Pack Futures and Design Democracy: Shift.
Embracing a forward-thinking approach, Hem's products are customisable, with a variety of colours and configurations open to consumers through a set of online design tools. Launching with a collection of 30 pieces (some of which were previously sold through One Nordic), the options for customisation offer more than 100 different possible designs.
Giving customers control over the design process appeals to creative consumers and enables the provision of bespoke products through mass manufacturing. See our S/S 16 Design Direction Extend for further inspiration.