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Pitti Fragranze 2017: Changing Scent Trends

Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.  

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