We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 31 Oct 2019

Pizza Hut’s Eco-Friendly Circular Pizza Box

Extra
Pizza Hut

US fast-food giant Pizza Hut has reimagined the traditional square pizza box, debuting a circular version in Arizona that uses less carboard waste and keeps deliveries hotter and crispier.

The round box, designed in collaboration with Californian pizza start-up Zume, is made from industrially compostable cardboard that can be folded easily when disposed of to save space.

Meanwhile, the cornerless receptacle features grooves to catch pizza grease and prevent a soggy bottom, while its latch closure helps seal in heat. The interlockable shape also means that boxes can be easily and efficiently stacked, saving restaurant time pre-delivery.

The box has been trialled alongside its new Garden Speciality vegan pizza, topped with plant-based Italian sausage from Kellogg’s new faux-meat brand Incogmeato.

Pizza Hut's chief customer and operations officer Nicolas Burquier said: "The round box was engineered to make our products taste even better, by delivering hotter, crispier pizzas. This box is a win-win – it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members."

For more on how FMCG brands can create clever, planet-friendly packaging solutions without compromising on function, read our Spotlight Trend Packaging Futures 2019/20.

Meanwhile, for more on how fast-food restaurants are catering to plant-based and flexitarian consumers, read Game-Changing Fast-Food Concepts, McDonald’s Sweden Launches Vegan Happy Meal and KFC Launches Vegan Nuggets.

For more on the wider vegan groundswell, see The Post-Vegan Opportunity.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS