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Brief Published: 11 Oct 2011

Chanel’s Urban Makeover


LA-based graphic artist Retna has given luxury fashion brand Chanel’s Beverley Hills Rodeo Drive flagship store an urban-ancient makeover.

Chanel commissioned Retna – whose real name is Marquis Lewis – to paint an in-store mural using his signature calligraphy-based street art as a reflection of LA’s urban culture. Retna is best known for creating his own original alphabet by combining ancient Egyptian hieroglyphics, Arabic letters and Chinese writing with modern day graffiti.

The artwork features luxuriously subtle light-reflecting black on black lettering.