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Brief Published: 13 Oct 2011

Between Five Bells


Australian winery Between Five Bells is the latest in a long line of brands to recognise the importance of transparency when communicating to consumers.

Between Five Bells communicates through its labels. “The labels on these wines should tell you something about the wine inside, be honest about it, and maybe even inspire a bit of wine research,” according to its website.

The company drafted in the help of Nicholas Felton – an American designer renowned for making data beautiful. Stylus previously featured his Daytum project – a tool for counting and communicating personal statistics. The labels look beautiful and also include the wine recipe as well as the highest and lowest growing temperatures, pH values, baume values and whole berry percentage.

Between Five Bells