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Brief Published: 13 May 2013

The Great Gatsby Style

Extra

As one of the most hotly anticipated films of the past few years, Baz Luhrmann’s adaptation of F. Scott Fitzgerald’s The Great Gatsby – and its leading lady Carey Mulligan, who plays the novel’s heroine Daisy Buchanan – is as influential for fashion as it is for the film industry.

Mulligan starred on the May 2013 cover of American Vogue in character as Daisy. Shot by Peruvian photographer Mario Testino and styled by the publication’s creative director Grace Coddington, Mulligan wore a mixture of Alexander McQueen, Chanel haute couture and Miu Miu for the shoot.

Most recently, Mulligan is the June 2013 cover star of Harper’s Bazaar UK, wearing Prada Spring/Summer 2013. The use of Italian labels Prada and Miu Miu for Mulligan’s promotional editorials in the run up to the film’s release seems fitting as Miuccia Prada, creative director of both labels, teamed up with Lurhmann’s wife Catherine Martin to design the costumes for the movie itself, which Mulligan has cited as helping her feel totally in character.

In addition to the Prada costumes, US jeweller Tiffany & Co provided bespoke pieces for Mulligan to wear throughout the film as Daisy Buchanan, with items from the movie now available to purchase as part of Tiffany’s Jazz Age collection. The roaring 1920s style of The Great Gatsby has already inspired designer collections and retail capsule collections, and the film’s release looks set to make art-deco glamour one of the summer’s biggest eveningwear and bridal trends.

The Great Gatsby took $51m this weekend as it opened at the US box office (Forbes), and is set to be a similarly huge success when it’s released in the UK on May 16.

The Great Gatsby

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