Paper Shop: Ikea’s Stationery Line
Swedish homeware giant Ikea has extended its already vast range with a stationery collection, called Paper Shop. Currently being trialled in selected European Ikea stores, the range and its store display were developed in collaboration with Swedish retail consultancy, Kollo.
The line includes notebooks, gift accessories and paper decorations, many featuring graphic prints. Each item is available in multiple colours and the range has a low price tag, in line with Ikea’s ethos. If the trial is successful, Paper Shop is likely to become available worldwide.
For other recent updates in the stationery world, see Stylus report National Stationery Show 2013.