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Post-Covid Pop-Up Perspectives

No longer just a photogenic cog in the marketing machine, pop-ups are about to hit new highs – by adding flexible, localised brand outreach, bookable (trackable) engagement and unifying fragmented channels. From phygital superstars and hyper local hubs to concepts helping shape the ‘new urbanity’, we spotlight tactics likely to pack the biggest punch in a post-pandemic ecosystem of experiences.

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