Prabal Gurung’s Etsy-Made Home Collection
Etsy is launching a Creator Collaboration series where renowned designers collaborate with Etsy-makers to produce a limited-edition range of goods. The first collection is developed under the eye of American-Nepalese fashion designer Prabal Gurung and explores how these partnerships can empower independent makers and enhance the diversity of designs.
The project is a collaboration between the designer and 11 global makers, all working in diverse creative mediums. Each piece was co-designed by Gurung and the Etsy seller, so that the collection would feel cohesive while celebrating the unique aesthetic and skills of the maker.
All the pieces are designed for the dinner table to create lavish settings that invite moments of togetherness. The collection’s eclectic styling likewise visualises a meeting of minds and personalities.
“I thought about what I would want to see on my own dinner table when I’m making memories with family and friends,” says Gurung. “I wanted to create something that would be a part of those intimate moments.”
While each piece is distinct, the range comes together through the shared use of bold hues and ornate motifs drawn from Gurung’s own fashion designs. Illinois ceramic studio Twinette Poterie, for instance, interprets Gurung’s S/S 2020 Graffiti Rose print as elegant hand-drawn florals on its gilded tableware. Meanwhile, Tennessee studio Pepper Palm takes a more abstract approach, and translates the print into a wavy pastel design for its planters.
Tableware and decorative home accessories have been booming since the start of the pandemic, with an ever-growing number of designers entering the space (see The Brief). And with the demand for personal home décor climbing, working with independent makers injects collections with an authentic charm that fosters a sense of connection between user and product.
For more on how a crafty aesthetic is gaining traction with consumers, see Analogue S/S 2021: Fashion & Product Design Update.