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Brief Published: 1 May 2018

Precious: AI for Digital Family Photo Albums

On average, parents share 1,500 images of their children online before their fifth birthday

San Francisco start-up Precious has created an app that helps parents with the overwhelming task of organising their baby's pictures using artificial intelligence (AI).

The app automatically identifies all the photos of babies on the user's phone and picks the best by sorting out the ones that are blurry or dark. It then organises them into weekly or monthly pictures and creates a calendar journal that makes it easier for parents to browse through old photos, according to their baby's age. It also aggregates location data from the images and creates 'photo stories' that provide context with graphics and highlight various milestones in a baby's life.

One of the app's most popular features is the Baby Time Lapse feature, which uses facial detection to find and align photos of the baby's face and create a short time-lapse video that shows them growing one day at a time.

On average, parents share 1,500 images of their children online before their fifth birthday (Parent Zone, 2015). However, this is not indicative of the actual number of pictures taken, as 56% of British parents do not post photos or videos of their kids on social media (YouGov, 2017). Precious caters to these parents, who are sceptical of social media and concerned about their privacy, but still want milestone reminders – similar to Facebook's On This Day feature – which they can share with family and friends.

For more on today's kids and the trends that will shape their childhoods, see Gen Alpha: Raising the Superkids.