As with nautical themes, a clean-lined preppy opening to the Autumn/Winter season can spell commercial gold. For Pre-Fall 18, this means a mod-like, 60s collegiate look that will appeal cross-territory. See our 2018 Back to School Fashion Inspiration report and our Reorder Fashion Forecast trend for more on pragmatic styling for the transition period.
Pre-Fall 18: Preppy Modern
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.