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Fashion
Published: 11 Sep 2017

S/S 18 Influencer Show: Fenty x Puma

New York Fashion Week got a much-needed jolt in the arm with Rihanna’s latest outing for Puma. Street met runway via Insta club-girl cool with a collection that packed a punch and ticked all the season’s emerging trend boxes. 

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Fenty x Puma S/S 18
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Fenty x Puma S/S 18
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Fenty x Puma S/S 18

The look was mean and moody with its roots firmly in both retro street style and hardcore sports like motocross and surf. Those influences drove the silhouettes – from the body-con scuba looks of abbreviated tops and cycle shorts via micro clubby tank dresses, to the weightless full-blown, all-weather outerwear pieces we’ve seen elsewhere this season.  

High-shine cires and glossy PVCs contrasted with matt scuba nylons and mesh in an eye-searing urban sports palette of cobalt, ultraviolet, hot pink and high-visibility neons, tempered by a grounding of khaki, navy and charcoal. The devil was in the detail with an overload of 80s-fuelled plastic ski clips, webbing straps, toggle drawstring cords and industrial-strength zips, while lacing and mesh inserts and overlays upped the girlie glam quota.

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Fenty x Puma S/S 18
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Fenty x Puma S/S 18
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Fenty x Puma S/S 18

Hero pieces veered from oversized – think blowsy parkas, over-detailed anoraks and super-sized, hip-slung nylon track bottoms – to second-skin cropped scuba suits and 80s-style, hipbone-grazing swim pieces layered under slouchy nylon cargos. All were given the X Games treatment with racer stripes, chevrons and heat-sealed rubber logos.

The sports-themed looks informed this season’s Fenty x Puma accessories, with sexy Velcro-strapped stiletto thongs, kick-ass chunky boots and neon bright shooties, while logo-enhanced fanny packs completed the retro sports vibe. 

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Fenty x Puma S/S 18
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Fenty x Puma S/S 18
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Fenty x Puma S/S 18

NEED TO KNOW:

  • Sportswear meets street via Insta club-girl glam
  • Retro sports influences – think X Games, motocross and surf
  • Matt-shine fabric choices with retro sports graphic stripes and functional chunky plastic trims
  • Saturated brights tempered by sophisticated darks and punctuated with hi-vis neons.
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