Tom Dixon’s Milan Pop-Up
Next week, as part of Milan Design Week, London-based designer Tom Dixon will open Multiplex – a temporary viewing theatre, broadcasting centre, restaurant, shop & gallery, hotel lobby and science lab, all rolled into one.
As a massive departure from conventional exhibition booths showing single prototypes, Multiplex will bring together six active working environments for visitors to experience the products in context. The restaurant section, called Parlement (after head chef Stevie Parle) will serve British menus of afternoon tea, lunch and a four-course set dinner with ingredients sourced locally at Milanese markets.
To top it off, as the pop-up has been created in partnership with telecommunications company BlackBerry, the Broadcast Centre will be fully digitised. Daily information updates from all over the fair will be displayed on a giant wall of projections.
Dixon has become well known as an innovator of restaurant and bar design. As well as his own restaurant The Dock Kitchen, see our reports The Fine Art of Dining and Play-spaces, both of which explore some of his entertainment spaces in more detail.
Milan Design Week runs from April 12-17 2011.