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Brief Updated: 13 Jul 2015

Authenticated Alcohol

Remy Martin's connected bottle

The food and drink landscape is riddled with fraudulent products claiming to be the authentic article.

In order to offer consumers peace of mind when it comes to integrity of product, French cognac brand Rémy Martin has launched a connected bottle that provides 100% brand authentication.

This is made possible via a tamper-proof NFC tag, embedded into the bottle, which validates provenance and also monitors whether the vessel has been opened. Information is available to users via a dedicated smartphone app, which can be updated by tapping the top of the bottle. In addition to this, the mechanism can send special promotions and offers to users’ phones via the app.

The connected bottle will be available in selected nightclubs in China this fall, before being rolled out to the wider market.

China is a region that is particularly sensitive to food fraud. For more, see China’s Farm-to-Table Movement and Food Vision 2014.

On the packaging front, tech-fuelled solutions are becoming ever more popular. See Tech-Enhanced Packaging and Packaging Futures: Media-Enhanced for more.