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Brief Published: 4 Sep 2013

TheQ Camera


Designed in Scandinavia, TheQ is a 3G-connected camera that automatically uploads photos to the internet onto a specially devised platform called QLab. Here, photos can be customised with filters and effects. Images can also be sent straight to social networking sites including Twitter and Facebook.

The camera has a retro style with a viewfinder and manual focus ring. Rounded edges and bright colours give it a playful feel, while a rubber exterior and waterproofing make it durable for use in any circumstance. Easy to use, the camera features two shutter buttons: one for flash, the other for without. The light-up ring surrounding the lens works as a flash, self-timer and battery-life indicator.

Internet-connected devices are becoming increasingly prevalent as consumers look for simple ways to share through social networks. For more on this, see Stylus reports The Internet of Things and Domestic Digital. Ideas about how the internet is shaping product design are explored in Stylus’ industry trend Design Democracy: Integrate.