Alcohol + Fragrance Partnerships
In a bid to provide patrons with a rich sensory experience, leading cocktail bars are looking to the world of fragrance for flavour innovation.
London's luxury Café Royal Hotel is launching a cocktail collection inspired by French couture designer Givenchy. Each drink mirrors one of the seven fragrances in his exclusive L'Atelier de Givenchy perfume range. Priced at £13 ($20) per cocktail, the seven tipples will be available for a limited time only.
Offerings include Cuir Blanc – a martini-style cocktail made using Siberian pine needle extract, and Oud Flamboyant – a combination of Japanese whisky and mandarin juice.
This initiative echoes luxury hotel Ritz-Carlton's sensory perfume and cocktail bar in Berlin (also covered in Future Service: Responsive Hotels), which marries alcohol and luxury fragrances. Here, patrons can select a perfume that suits their mood or personality, and an on-site mixologist concocts a bespoke tipple that embodies the chosen scent.
Stylus has recently covered several other initiatives that bring unexpected sensory stimulation to the alcohol domain, ranging from a New Zealand-based sonic wine bar, to British Airways' sensory playlist. For more on the latest innovations in flavours and formats for the alcohol sector, see our coverage of Imbibe Live.