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Outline A/W 16-17

Playing with perspective, Outline is defined by reflective surfaces and discreetly engineered designs. Evolving from our S/S 16 Design Direction, Trace, transformative qualities are produced through harnessing and reflecting light across minimal frames and graphic forms.

Motivated by innovation, the direction is key across the industrial sectors as materials are given fresh and unexpected applications that focus on high-performance results. The dynamic aesthetic results in stimulating product stories that appeal to consumers in constant motion.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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