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Brief Published: 14 Jul 2011

Tesco's Virtual Supermarkets


Demonstrating an ingenious use of m-commerce, British supermarket giant Tesco has opened a series of innovative virtual stores in South Korean capital Seoul’s subway stations.

Being careful not to stray too far (yet) from the appearance of generic supermarkets, the virtual stores have been visualised as wall-length billboards, displaying photorealistic images of supermarket products. Customers hold up smartphones to each item they require, take a picture of it, and then place their order online (using their phones).

With Koreans working some of the longest hours in the world, these QR-code-enabled storefronts perfectly cater to the local market by allowing time-poor commuters to shop while they wait for their trains.

Currently holding the position of second-largest retailer in South Korea, Tesco has partnered with technology brand Samsung on the project in a bid to use state-of-the-art technology to ensure its continuing prowess.


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