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Brief Published: 2 Apr 2012

Dover Street Market, Ginza


Japanese fashion brand Comme des Garcons has launched a new version of its Dover Street Market (London) concept store in the trendy Ginza district of Tokyo. Fans of the brand, which is renowned for its unique approach to blending art and commerce, will not be disappointed by the new avant-garde retail destination.

No doubt hoping to recreate the success of the London Dover Street Market store, which opened in 2004, Comme des Garcons’ creative director Rei Kawakubo has designed the new space under the same premise of uniting creative minds from a broad range of disciplines. Kawakubo herself describes the store, in typically lyrical style, as “beautiful chaos”.

The six-storey retail space is situated in the building of a former department store built in 1946, and boasts double the floor space of its London counterpart. It carries a wide range of luxury brands, including British label Alexander McQueen, and French high-fashion favourites Celine and Givenchy.

All the collections, as well as the artwork and installations on display, have been personally curated by Kawakubo. It reflects the fact that her success has been underpinned by a series of firmly established, often long-running relationships with designers, stylists and artists (both established and emerging).

Key artworks featured in the new store include Scenes of the Wasp Factory by British set designer Michael Howells; a mural for Japanese fashion brand Visvim by British production designer Andy Hillman; and a display curated by British fashion designer (and menswear director for Louis Vuitton) Kim Jones and stylist Alister Mackie for – no surprises –French luxury brand Louis Vuitton.

See Stylus’ reports Meet the Set Designers and IT Beijing Market for more on the theme of art meets commerce.

Dover Street Market