Dior’s Retro Gaming Aesthetic
Luxury French fashion brand Christian Dior’s latest online adverts make use of the growing popularity of retro gaming to advertise its jewellery and make-up line.
Dior works with soft pastels and shimmery surfaces in Mise en Dior, where a super-chic pinball machine bounces a pearl around a bejewelled board until the jackpot is hit – and a pearl necklace from the latest collection is revealed as the prize.
While retro games such as Pac-Man, Space Invaders and Tetris have always been considered more masculine in their aesthetics, Dior uses bright pinks, reds and purples to illustrate its customised series, under the name Dior Games.
The iconic aesthetic of gaming, whether 3D, low-fi, or 8-Bit, is becoming ever more influential, and Stylus will be exploring its potential in an upcoming report on Gaming Aesthetics.